How was your Diwali?
I had some free time this week and I was going through a freelancer’s Instagram page and its bio shouted loud, “Grow your business”
Yeah, that’s a benefit for businesses that he is trying to highlight but I feel it’s too vast and vague.
Too Vague is a No-Go ❌
“Grow your business” is like telling someone to take a road trip without saying how or why. Vague doesn’t sell.
People want specifics, not a foggy roadmap 🌁
Here’s how you can fix it: Winning Combo = Benefits + Features 💪
Instead of “Grow your business,” how about using:
“Use our kick-ass social media strategy, so you can boost your online presence”
Now, that’s a game-changer!
Simple Formula 📝
Here’s the secret sauce: “Use our [FEATURE] so you [BENEFIT]”
Simple, right? 😉
Examples:
1) Use our killer graphics, so you can make a jaw-dropping first impression.
2) Use our content expertise, so you can keep your readers hooked from the first sentence
3) Use our comprehensive analytics and tailored campaigns so you get maximum ROI
✍ TODAY’S ACTION ITEM
So, while writing your Instagram bio, remember this magic formula.
Use our [FEATURE] so you [BENEFIT].
It’s your ticket to standing out in the crowd 🤗
What will be your Instagram bio now? Reply to this email and let me know.
✔ WHAT I DID THIS WEEK
It was Diwali 🙂
Chilled with family, hogged on sweets and skipped gym altogether. I am totally sure that I gained some weight but that’s fine for the time I got 🤣
Glued to my window every night watching the sight of thousands of houses covered in lights. Crackers lighting up the night sky had me feeling all kinds of festive feels. It was like meditation to keep staring in the sky 🌃
Watched Jawan movie. It’s a good one-time watch. As a marketer, I could see why it raked in 1000+ Crores. It hits exactly what every Indian would want to see in reality 🤩
Visited Apple store which is India’s first and biggest official Apple store! I was amazed by the experience. Do watch some YouTube videos and you will love it 🍎
🌐 AROUND THE WEB
Citywalks .Live is an interesting website where you can virtually wander around the world. Take your time to explore the world from your screen. Totally random website which is just fun to explore in your free time